Ukrainian Direct Marketing Association (UDMA) has estimated the volumes of direct-marketing (DM) in 2011 and represented the forecasts for 2012.

According to the Association, in 2011 the DM market increased by 20% in comparison with the previous year and made 1,141.90 million UAH. The sphere of Call-Centres (CC) showed a particular development: its growth made 31%. It became possible owing to the opening of new CC-platforms and ramping-up of the volumes of regular market players. By quantity the segments of address and non-address direct mail demonstrated insignificant growth, but in money equivalent their volumes increased by 13 and 18% accordingly mainly due to the growth of postal tariffs.

The growth of service providers’ and customers’ marketing competence has positively influenced the «creative, consulting, and management projects» segment, which increased by 35%.

In 2011 experts admit that the market of address databases has declined by 31% that is mainly connected with fearfulness of the market players and their incomprehension of a new Law of Ukraine «On Personal Data Protection» as well as active development of different partner projects, which enable to build up a communication with potential customers without exchange of personal information databases.

The direct marketing market forecasts for 2012 – in Distance Selling Digest soon!

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Source: distanceselling-ua.com