The population of Ukraine order goods and services online even more than their neighbors. The study, entitled Mediascope Europe covered 28 European markets. Ukraine is also among those states and now we have an opportunity to compare data on the European internet consumption with the Ukrainian. It has revealed how often and why Europeans go online. The study was carried out by IAB supported by Yandex.

The first conclusion can be drawn about the number of Ukrainians who spend time on the Internet. Thus, the Internet continues to catch up on the popularity of television, but still gives even the print media. 96% of Ukrainians, according to research at least once per week watch TV and only 42% of the population access the Internet at least once a week. While 59% of Ukrainians read  newspapers. It is interesting to compare time sources of information in Ukraine. Time spent differs by the device used. For example Ukrainians spend a total of 21,7 hours on television each week -- 20 hours a week is spent on computer. At the same time young people aged between 16-24 years have been using Internet far more than  TV.

It is also interesting that 27% of Ukrainians go to the Internet while watching TV. 61% of young people look for information online related to the program they are watching, but only 15% of people over 55 years do the same thing.

As for the comparison of the activity on the Internet of the Ukrainians and other Europeans there are a lot of the differences. For example, in Ukraine 83% of its citizens use the Internet more often to communicate with friends and family, and those in Europe - only 63%. But regarding the choice of goods and services on the network, the numbers are almost identical -  58% of Ukrainians and 51% of Europeans do this. It is noteworthy that only 33% of the inhabitants of our country sometimes use the Internet to manage their finances, and those in Europe - 44%.

But the biggest difference in preferences is classified as booking vacation trips. In Europe, 43% of citizens use the Internet for this purpose while in Ukraine - just 11%. As far as an access to the network via mobile devices is concerned, our country is hopelessly behind the rest of Europe. 44% of people in Europe access the Internet via smart phones whereas only 25% with us.  On the other hand, if we compare the number of young people who have a mobile internet access, Ukraine is the leader. But the older the citizens of Ukraine, the less access to the Internet. In Europe it is absolutely different, many people accessing the network through mobile device are over 55 +.

 Based on E-COMMERCE.COM.UA report