According to the WAWE 6 research, in 2012 the proportion of women among active users of Uanet was 49% (in 2011 them was 45%) and  time wasting on social networks and TV equalized.

In the past year the proportion of people aged 16 to 24 years was 42% this year the proportion dropped to 38%. The number of visitors to Internet resources in the 35-44 and 45-54 has grown from 18% to 20% and from 10% to 12%, respectively.

The audience proportion of 25-34 did not change and is the same 30% of that in the past year. These data are released by UM.

According to the WAWE 6 research, TV and social networking equalized to the time that they spend on active users * – namely, to 8 hours per week. E-mail takes 5 hours, to visit the forums and video sharing goes weekly 4 hours and for blogs – 3

More popular are just mobile phones. It takes away from people up to 10 hours per week.

The priorities for Ukrainian users of social networks is entertainment and communications, which corresponds to the European trends. At the same time in Asia active users are attracted by self-development and empowerment. However, researchers do not exclude that in the near future, the graph “self-development” will mean for the Ukrainian audience more.

Active users show more willingness to buy licensed software and high-tech goods. They also wanted more time to use the mobile Internet. Active users define themselves as opinion leaders.

Planning Director of UM Natalie Papanova predicts that the availability of the Internet in the long term will affect on the reduction of attention to other media, although this trend is so far quite weak. Also noticeable reduction in visits to the official websites of brands. During the year recorded a 14% fall. A possible explanation could be that these resources are narrowly focused and do not satisfy the majority of user needs.

For the brands it is important not only interact with the users, but also which marketing value it may have. Audiences are interested in different forms of involvement. They depend on the category of goods. For software developers this may be the involvement of consumers in product development. In the fashionable clothes users interested in discounts. In computer technology are important personal responses to complaints and suggestions.

For access to social networks active users mostly use desktop computers (73%), laptops (49%), mobile phones (43%) and smartphones (18%).

* According to the classification of UM active users are those who comes to the Internet every day or every other day. The share of Internet users in Ukraine is 45%. 90% of them are active users.

Source: MEDIABUSINESS.COM.UA