Ukraine is listed as country where retailers are recommended “to go immediately.” Experts estimate that if Europeans spend only 14 % of their budget on clothing and footwear in Ukraine this figure reaches 22 %. Portal finance.tochka.net found out which brands are preferred by Ukrainians and how much they spend to look stylish and follow fashion.

According to the study of sociological group “Rating” [TV1] overwhelming majority of Ukrainians (84%) still continue to dress at the bazars. One third of respondents buy clothes in small stores, 14% — in department stores and supermarkets, 5% — in stores of branded clothes. Despite the absolute leadership of bazars after the crisis Ukrainians began to pay more attention to product quality. Experts observe a different approach to shopping in our fashion-conscious people.

Between two extremes – boutiques and bazars niche occupied by so-called middle-price segment stores appeared. Among clothes and footwear retailers Ukrainian buyer prefers such brands as Marks & Spencer, Zara, Benetton, Intertop, Plato, Monarch. In general recent economic crisis taught Ukrainians to save on clothes. Average sum of consumer receipt in Kiev as before ranges from 1000 UAH to $1000 but now people buy more items on for this money. “Before people were buying 4-3 items for this amount and pay no attention to the price for they just simply liked clothes and shoes. Now the buyers wait for discounts and sales. They want to buy something 100-200 UAH cheaper“ — shares her impressions Elena Tkachenko, a cashier of a shopping center in Kiev.

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Source: finance.tochka.net