The volume of the digital market in Ukraine is estimated to be UAH 150 mln
The All-Ukrainian Advertising Coalition (AAC) made forecast for the advertising market for 2012. As estimated by the Coalition, the volume of the Internet advertising market will be UAH 580 mln (approx. $ 72,5 mln) next year, which is 32% above a similar value this year. It is for the first time, when the AAC estimated the Digital Marketing (Mobile Marketing, On-line Marketing, SMM, creative&production) market volume. It is estimated by the Coalition that this year it was UAH 150 mln (approx. $ 18,75 mln), and next year it will increase by 30% up to UAH 195 mln (approx. $ 24,4 mln).
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Source: ain.ua
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