More and more chain stores began to occupy the lower segment of shoes retail.

These days the owners of retail outlets tend to open either individual stores or offices in shopping centers. Meanwhile, the share of chain stores in retail sales of footwear increased to 25-27%.

Thus, during the second half of 2010 Ukrainian market was occupied by Russian chain store "TsentrObuv" which quickly and firmly established in the lower price segment of the market, seriously hampering  not only bazaar merchants, but also retailers. Other chain store players were also quick to take a democratic niche after the Russians. For example, a chain store Plato, previously positioned as a chain store of branded shoes stock shop, began to develop its own brand name.

The main competitive advantage of shoe chain store was lower cost of goods in wholesale purchase than that of the bazaar merchants and retail non-chain store.

Significant argument for consumers to buy became the convenience of purchase, which markets were not able to provide and a large range of products, which was not offered by any markets or small retailers. But the main attracting thing for the buyer is that the chain store has offered the same Chinese, but branded under its own brand product at the equal to no name Chinese product price.

 Source: Proretail.Info