In 2011 young Ukrainians under 25 years with monthly salary near 3 thousand UAH (approx. $375) predominantly were the main buyers in the internet.

As it was found out by the experts of Aukro.ua (the biggest internet-auction in Ukraine), the most regular client of e-shops has already graduated from the University, lives in a big city and occupies the position of a qualified specialist. An average age of such a customer is 22-25 years, and his approximate monthly salary – near 3 thousand UAH (near $375).

«According to our statistical data, more than 60% of regular on-line buyers in Ukraine access Internet every day and mainly use e-commerce at home in the evening time, - Dmitrii Dzyhovbrodskyi, the Head of the Analytical Department of the internet-auction Aukro.ua tells. – Moreover, one in two e-buyers has a university degree, and one in three buyers is under 24 years old».

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