According to the research conducted by Business Information Desk 123, Ukrainians become more and more active consumers as the New Year approaches. However, this year pre-holiday activity of Ukrainians started in early December only, while last year inquiry surge started in November.
According to the document, cars, household appliances, computers and office appliances, clothes and mobile phones are in the lead among most in-demand goods. Herewith, it seems that some goods dropped out from the New Year’s basket of Ukrainians – demand on alcoholic beverages, books and underwear remains on the usual level so far. Other goods show typical pre-New Year growth – 63% in average.
It is noteworthy that inquiries on online shops increased significantly – by 56%. Thus, about 10% of consumers initially plan their shopping to be done online. At the same time, most of Ukrainians like to buy gifts in regular shops, this is confirmed by inquiry number increase in Shopping Centers category by more than 30%.
Pre-New Year consumer interests of Ukrainians in 2011:
|
Goods/ Services |
Consumer Interest, % |
|
Clothes, shoes |
12,65% |
|
Computers, office appliances, projection equipment |
11,51% |
|
Cars |
8,81% |
|
Children’s products, clothes, toys, games |
8,37% |
|
Cosmetics, perfumery |
7,96% |
|
Home appliances |
7,41% |
|
Mobile phones, smartphones and accessories |
7,31% |
|
Audio-, video-, TV equipment |
5,27% |
|
Sports clothes and equipment, bicycles |
2,88% |
|
Flower delivery |
2,47% |
|
Souvenirs and gifts |
2,47% |
|
Décor items |
2,17% |
|
Flowers, ornamental plants |
2,10% |
|
Tableware |
2,02% |
|
Jewelry |
1,82% |
|
Office supplies |
1,77% |
|
Car accessories |
1,63% |
|
Portable digital devices |
1,58% |
|
Books |
1,54% |
|
Light fixtures |
1,33% |
|
Alcoholic beverages |
1,29% |
|
Bags, suitcases, backpacks |
1,22% |
|
Clocks |
1,18% |
|
Bedding |
0,77% |
|
Underwear |
0,64% |
|
Costume jewelry |
0,55% |
|
CDs and DVDs |
0,34% |
|
Tobacco products |
0,30% |
|
Antiques |
0,25% |
|
New Year costumes |
0,20% |
|
Musical instruments |
0,08% |
|
Esoterics, Feng Shui |
0,06% |
|
Waterpipes |
0,05% |
More news - in Distance Selling Digest
Free Subscription to Distance Selling Digest
Source: proretail.info
+38 (044) 495 7885