The MTI company, a leader in the retail footwear market, (Intertop, Plato and Ecco stores network) announced its plans to significantly expand its portfolio of clothing brands. Over the past year, the company opened two clothing networks and is planning to open another two or three the next year. They note in the company that the new stores are targeted at middle-class shoppers. Market participants say that the market volume in this segment has experienced the sharpest decline.  However, MTI expects the share of middle class in Ukraine to grow.

“The company strategy is to expand its portfolio of clothing brands. Until recently, we have been developing only two networks, Timberland and MarcO'Polo,” – Mr. Sergey Badritdinov, Managing Director of MTI Footwear and Clothing Division, informed yesterday. According to him, the company is negotiating a launch of two-three well-known clothing brands the next year. Besides, at the end of the last year, the UrbanUnited youth multi-brand store was opened (now, four sales outlets are operating). In the fall of this year, they opened the NaoNao women's clothing network (three stores). “Both networks are represented in the mid-price segment. For example, the average bill in NaoNao is $150, this is the MarcO'Polo level,” - Mr. Badritdinov noted.

Source: www.kommersant.ua

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