If the Ukrainian retail is able to satisfy the growing consumer demand

When supply exceeds demand consumers are happy: they are highly valued, loved, their loyalties are taken care of. When demand exceeds supply producers and sellers are satisfied: they can save considerably on promotion, as their goods are selling like “hot pancakes”. And who is gaining now in Ukraine?

To answer this question, let’s compare several facts, namely:

According to the recent data of GfK Ukraine research company consumer sentiments in Ukraine are improving since the beginning of the current year and in June 2012 reached its highest level since July 2010;
State Statistics Service of Ukraine marks the GDP growth by 2% during the first quarter of 2012 and the main driver of this increase is households consumption growth (by 9.8%);
In recent years a steady growth of retail turnover in Ukraine is observed. In January-March 2012, it grew by 14.2% in comparison with January-March period of the last year, and retail sales grew in all regions (also according to the State Statistics Service of Ukraine);
Today FMCG-retail market in Ukraine is saturated for 65-70%;
By "Ukrlegprom" estimations clothing manufactured by Ukrainian enterprises has only 10-15% of the market;
Breakeven point in clothing retail ranges from 8 to 14 months. Meanwhile expenses on brand-name shop opening range from 370 to 600 thousand UAH without buying the premises (if we consider investments in repairs and decoration, shop equipment and purchase of goods). The highest trade margins allow retailers to achieve such impressive results: in Ukraine it is 200-500% versus the average 150% in Europe;
Minimum vacancy rate in metropolitan shopping center is still noted. In the first half of July (2012) it was 1.2%.

It is clear that these data will vary depending on the product group, region, season, and so forth, but, it is more importantly that they show a general trend. Demand in Ukraine is growing faster than supply! And if in the FMCG segment performance is not as dramatic, in the non-food products the difference is more significant. Consumers are willing to buy, but retailers, unfortunately, are not able to meet this demand efficiently. And if the shopping malls and boutiques saturation in the large cities increases more or less quickly, in the regions the situation is much worse!

Detailed statistics and information on the wide possibilities of business development in Ukraine in the framework of the Trade Mission to Ukraine for distance selling companies and E-commerce.

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«360⁰ over distance selling market potential» - Trade Mission to Ukraine for Mail Order and E-commerce companies (20-21^st of September, Odessa) is being held to attract attention of European and Russian companies of the industry to wide possibilities of Ukrainian market. The organizers of the Mission are companies with longstanding experience in launching and operational servicing of DS companies in Ukraine (Marketing Group OS-Direct), in complex of transportation and logistics services from provider to consumer (PGK Groupe) and also professional associations of Ukraine (Ukrainian Association of Direct Marketing) and Russia (The National Association of Mail Order and Distance Selling Trade). Sponsorship support of the Mission is given by NBSC consulting company and "Univest Print" - one of the leading printing companies in Ukraine. Detailed information and registration is available at http://trademissioninua.com/ and by e-mail info@uadm.com.ua.