Lately Google representative office in Ukraine has introduced the following study of Ukrainian users’ on-line behavior, in particular – on-line shopping and searching information about goods.

The main conclusions of the study:

• The number of Internet users in Ukraine is growing (48% of respondents above 14 years);
• Offline purchases dominate in these categories so far, but the growth in on-line field is also noticeable (for example, in “Clothes” category on-line and offline sales are correlated as 14% to 86%);
• On-line search is still a stimulus for offline purchases, the most popular items for on-line purchases are: clothing, accessories, small household appliances, on-line purchase of tickets and hotel rooms booking becomes more and more popular;
• The share of mobile devices used for Internet informational search before buying is increasing: 21% of respondents search for purchase information from mobile phones, 2% – from tablets, 88% – from PCs (often multiple devices are used, so the sum is more than 100%).

The study was conducted by German TNS Infratest by the order of Google. Results of the study are constantly available at Consumer Barometer, which contains not only Ukrainian results and graphs, but also data from other countries. Users’ behavior was studied in the following categories: retail (household appliances, clothing, accessories and toys), technology (computers, peripherals, and mobile phones), consumer and cosmetic products (food, cosmetics), entertainment (movie and events tickets), travelling, auto goods, finance and real estate.

The study was conducted in Ukraine during the period from January the 1^st to March the 31^st of 2012 using on-line questionnaire methodology. Target group – Ukrainian Internet users older than 14 years, data from 2 748 respondents.

Source: AIN.UA