The Search system Yandex has made the analysis of customers’ behavior in internet and development of e-commerce in Ukraine. The research can be conveniently divided into three parts: shops, the most popular goods, and competition. 

According to the company TNS, answering the question where they will choose and purchase goods, in 33% of cases Ukrainians name the shop Rozetka (household appliances and computers), more rarely – 17.14 and 10% accordingly go for Emarket.ua ( e-board of free advertisement), Aukro.ua (internet-auction), and Torg.ua (e-board of free advertisement).  These are followed by the web-site of the mail order operator Bonprix.ua (9%), Google search engine (8%), Ebay.com (7%), Yandex and Price.ua (5% each), Hotline.ua (4%) closes the top-10 rating.

Among the most crucial factors that influence the choice of e-shop are its reliability and the feedback. The way and terms of delivery as well as the price occupy the second place. Novelty of goods and shop location play the last role. Even 16% of citizens in the capital, where there is a great number of shops, order goods in other cities, in regions this number reaches 80%.

More information about e-buyers` behavior and development of e-commerce in Ukraine – in Distance Selling Digest soon.

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Source: ain.ua