Ukrainians are increasingly buying goods online. This year, the share of online consumer technics sales channel in Ukraine could reach 12 or 15%, and last year it was at around 10%. Such forecasts in AIN.UA comments were expressed by representatives of large retail networks offline sales techniques.

Thus, according to Gennady Verbilenko, the Comfy online stores general director, in 2011 the market volume of Internet sales of consumer technics and electronics reached 4.1 billion USD and the total sales of technics in Ukraine reached about 10%. "In the first half of 2012, we keep observing the sales growth through the Internet (12% of the total). Growing share of the Internet channel is observed for all types of technics, except large ones. Sales have now reached a record 22% and this figure has stabilized. According to our expectations, the share of online sales in 2012 will be about 12%, "- he said.

According to the head of "Eldorado" network online trading department Alexander Dardalana, this year consumer electronics market in Ukraine will be around 5.5-6 billion UAH. At the same time, the share of online in it will not exceed 12-15%. "The share of this is growing, and, over the past year or two, I think it has increased around 5 percentage points, whereas the consumer electronics market is growing by itself (in hryvnias) by about 10 - 15%  yearly", - said the expert.

According to the operational director of "Foxtrot. Household equipment" Alexey Pogorelov, the redistribution of shares between the offline and online technology on the market is slower than, for example, in a segment of clothing trade. Although the increase in the proportion continues, according to various estimates, it is between 5-10% (depending on the segment).

By the way, according to experts, the Ukrainian market of online trade this year could reach $ 3-4 billion.

Source: AIN.UA