Ukraine appeared on the list of the countries where Lamoda intends to develop. This was enabled due to one of the biggest deals on the Russian e-commerce market. JP Morgan investment division has invested in the development of online retailer Lamoda from $ 55 million to $ 80 million, becoming the owner of a minority stake on the company.

JP Morgan Asset Management, the investment division of JP Morgan Chase & Co, has taken part in the next round of funding online retailer Lamoda, working in Russia and Kazakhstan.

The parties refused to disclose the amount of the transaction. According to a source familiar with the negotiations, it could be in the range of $ 40 million to $ 80 million. As it is stated by the co-founder of Lamoda, Nils Tonzen, the total transaction amount "exceeds the investment into similar projects in our industry."

Attracted investment Lamoda will let to increase the range, add to the portfolio of new products, brands and categories, as well as to expand its presence in other emerging markets besides Russia – in Kazakhstan, Ukraine, Azerbaijan and Belarus, said Nils Tonzen.

Since launching Lamoda (December 2010) such venture capital market participants as AB Kinnevik, Holtzbrinck Ventures, Tengelmann Group have already invested to the project, recalls Mr. Tonzen.

Lamoda project was launched by the German startup incubator Rocket Internet (among startups receiving its support are Zalando, eDarling, Groupon (formerly CityDeal), TopTarif, Payleven). Lamoda sells clothing, shoes, accessories, household products, cosmetics and perfumes, offering products of 700 international brands. Its range is about 500 thousand items of clothing, shoes and accessories. Financial results have not been disclosed.

 Sourse: kommersant.ru