Despite the onset of the digital age, printed catalogue was and remains to be one of the most effective promotional tools for distance selling companies. And indeed it is much easier for catalogue to reach potential customers in the most remote corners of any country, which couldn’t yet being said about the Internet.

Ukraine is not an exception in distance selling companies promotional issues: catalogues dispatch to potential customers helps to familiarize them with a company, its range of goods, and also provides an opportunity to make an order. For those who have already become a client, catalogue is a source of information about new products, promotions, discounts, and again – an ability to place their orders. It is interesting to note that even consumers, who have access to the Internet, often continue to use printed catalogues to explore the range of goods and to make a choice.

Taking into account number of consumers in Ukraine, when it comes to printing catalogues are produced in circulations of millions units on regular bases. And Western distance selling companies face a question if to print catalogs in Ukraine or to import them for further distribution. Each of the options has its pros and cons, even if the "subject" of the problem supposes the same quality of printing materials produced in Ukraine and imported into the country.

To find an answer to the question "Where is it more beneficial to produce printed materials?” taking into account cost of printing, transportation expenses, control of the process we have invited the leading Ukrainian printing company "Univest Print" to support the Mission. Manufacturing capacities, technical capabilities and equipment of this printing house allow to execute orders of any level of complexity and volumes in the most efficient, high quality way and in time.

 Dmitry Legeyda, Sales Department Director in printing house "Univest Print" commented the decision to support the Trade Mission to Ukraine:

"We have been working on Ukrainian market since 1996 and during this time had succeeded not only to increase technical and professional competence, but also to work with various customers in terms of levels of tasks. I am confident that our knowledge and experience will help companies which consider Ukraine as a country for their business development to find answers to any printing issues. And it is always a pleasure to be involved in an event which allows you to open the country and to see it from the best side".

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«360⁰ over distance selling market potential» - Trade Mission to Ukraine for Mail Order and E-commerce companies (20-21^st of September, Odessa) is being held to attract attention of European and Russian companies of the industry to wide possibilities of Ukrainian market. The organizers of the Mission are companies with longstanding experience in launching and operational servicing of DS companies in Ukraine (Marketing Group OS-Direct), in complex of transportation and logistics services from provider to consumer (PGK Groupe) and also professional associations of Ukraine (Ukrainian Association of Direct Marketing) and Russia (The National Association of Mail Order and Distance Selling Trade). Sponsorship support of the Mission is given by NBSC consulting company and "Univest Print" - one of the leading printing companies in Ukraine.

Detailed information and registration is available at http://trademissioninua.com/ and by e-mail info@uadm.com.ua.