In the new study of Nielsen Company is stated that over the last two years number of consumers willing to buy food and drinks online increased by 44%.

A quarter of global respondents (25%) is going to buy food and drinks via electronic devices with Internet access (computer, mobile phone, tablet, etc.) in the next 3-6 months. In addition, 61% of global respondents use the Internet to search for information when buying food / non-food items.

Nielsen global study on the Internet impact on purchasing of food / non-food items showed that growing interest in buying goods via electronic devices is marked in such product categories as: cosmetics and skin care (+3% to 25% compared with 2010), software (+18% to 29%), tickets to entertainment events (+10% to 30%), computer hardware / game consoles (+6% to 25%), video / music – CD, VCD, DVD (+5% to 23%), car / motorcycle and accessories (+4% to 11%) and, finally, clothing / accessories / shoes / jewelry (+1% to 37%). One in five (20%) of respondents is planning to buy an e-book or to purchase online subscription.

Trends in Russian and Ukrainian consumers’ behavior are very similar to global ones. Thus, Russians prefer to buy via electronic devices tickets to entertainment events (35%), consumer products (34%), computer hardware / game consoles (34%) and clothing / accessories / shoes / jewelry (33%). First among Ukrainian consumers preferences are home appliances (49%), then come clothing / accessories / shoes / jewelry (39%) as well as mobile phones and accessories (36%).

Based on KORRESPONDENT.NET report