In Ukraine the E-commerce market is much less developed than it is in Europe and the U.S., however, and online shopping starts to win the choice of more and more people in the country. More and more often Ukrainians buy various goods in Internet shops and frequently people choose American and other remote resources for order placement. The reason for this is mysterious pricing scheme in the Ukrainian market, as it happens that it is much cheaper to order goods from the United States than to buy it in the store.

Network trade is becoming a serious competitor to traditional Ukrainian shops. More and more Ukrainians are choosing alternative ways of purchasing in spite of all the difficulties of delivery and lower level of security of consumer as a buyer. Thus, the Ukrainians are more ready to risk to buy a “pig in a poke” than to overpay in local stores.

Increasing number of people in Ukraine begins to understand benefits of online purchases. The main thing in this business, as online shopaholics with experience say, is to venture to make the first purchase. And then even ordering goods from overseas will become a common thing. Despite the fact that the world’s Internet trade giants stubbornly refused to enter the Ukrainian market, our customers are willing to pay intermediaries for delivery of goods from the U.S., the UK, Germany, Hong Kong and other distant countries. Eventually, however, often more than a half the goods’ value could be won at such seemingly risky purchase. Benefit of purchases abroad through the Internet lies in the fact that the quality of goods there is much better than those one can buy in the country.

Based on e-commerce.com.ua report